1 20010627230108 MERLIN v7.8a Header Page 1 Page Number Page 1 Header Page 2 Job Header Jump Magazine Usage/Awareness Study -- June, 2001 Header Page 3 Job Header Header Page 4 Job Header Header Page 5 Table ID Header Page 6 Table ID Header Page 7 Table ID Table 1 Header Page 8 Vertical Title Q1. Have you received the June issue of Jump Magazine? Header Page 9 Horizontal Title Footer Page 1 Job Footer TabsML tables exported from MERLIN 132 28 7 7 7 7 8 7 7 7 7 7 7 7 4 4 1 Total 2 Have received the issue 3 Have not received the issue 4 Not reported 12 11Total4REGION2West Coast3South4Mid West5Mid Atlantic3AGE6-35736-55856+2EDUCATION9-Coll. Grad.10Coll. Grad.+2INCOME11-$45K12$45K+ Weighted Total 100 Weighted Total 30 Weighted Total 20 Weighted Total 30 Weighted Total 20 Weighted Total 19 Weighted Total 45 Weighted Total 33 Weighted Total 43 Weighted Total 55 Weighted Total 43 Weighted Total 29 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Unweighted Figure 77 Unweighted Figure 23 Unweighted Figure 14 Unweighted Figure 22 Unweighted Figure 18 Unweighted Figure 16 Unweighted Figure 33 Unweighted Figure 26 Unweighted Figure 30 Unweighted Figure 46 Unweighted Figure 35 Unweighted Figure 23 Vertical Percentage 77 Vertical Percentage 76.66667 Vertical Percentage 70 Vertical Percentage 73.33333 Vertical Percentage 90 Vertical Percentage 84.21053 Vertical Percentage 73.33333 Vertical Percentage 78.78788 Vertical Percentage 69.76744 Vertical Percentage 83.63636 Vertical Percentage 81.39535 Vertical Percentage 79.31034 Unweighted Figure 23 Unweighted Figure 7 Unweighted Figure 6 Unweighted Figure 8 Unweighted Figure 2 Unweighted Figure 3 Unweighted Figure 12 Unweighted Figure 7 Unweighted Figure 13 Unweighted Figure 9 Unweighted Figure 8 Unweighted Figure 6 Vertical Percentage 23 Vertical Percentage 23.33333 Vertical Percentage 30 Vertical Percentage 26.66667 Vertical Percentage 10 Vertical Percentage 15.78947 Vertical Percentage 26.66667 Vertical Percentage 21.21212 Vertical Percentage 30.23256 Vertical Percentage 16.36364 Vertical Percentage 18.60465 Vertical Percentage 20.68966 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 2 20010627230108 MERLIN v7.8a Header Page 1 Page Number Page 2 Header Page 2 Job Header Jump Magazine Usage/Awareness Study -- June, 2001 Header Page 3 Job Header Header Page 4 Job Header Header Page 5 Table ID Header Page 6 Table ID Header Page 7 Table ID Table 2 Header Page 8 Vertical Title Q2. Have you looked at the June issue of Jump Magazine? Header Page 9 Horizontal Title Header Page 10 Base Title Respondents who received the June 2001 issue of Jump Magazine Footer Page 1 Job Footer TabsML tables exported from MERLIN 132 28 7 7 7 7 8 7 7 7 7 7 7 7 4 4 1 Total 2 Yes 3 No 4 Not reported 12 11Total4REGION2West Coast3South4Mid West5Mid Atlantic3AGE6-35736-55856+2EDUCATION9-Coll. Grad.10Coll. Grad.+2INCOME11-$45K12$45K+ Weighted Total 77 Weighted Total 23 Weighted Total 14 Weighted Total 22 Weighted Total 18 Weighted Total 16 Weighted Total 33 Weighted Total 26 Weighted Total 30 Weighted Total 46 Weighted Total 35 Weighted Total 23 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Unweighted Figure 54 Unweighted Figure 12 Unweighted Figure 9 Unweighted Figure 16 Unweighted Figure 17 Unweighted Figure 12 Unweighted Figure 24 Unweighted Figure 16 Unweighted Figure 18 Unweighted Figure 35 Unweighted Figure 24 Unweighted Figure 17 Vertical Percentage 70.12987 Vertical Percentage 52.17391 Vertical Percentage 64.28571 Vertical Percentage 72.72727 Vertical Percentage 94.44444 Vertical Percentage 75 Vertical Percentage 72.72727 Vertical Percentage 61.53846 Vertical Percentage 60 Vertical Percentage 76.08696 Vertical Percentage 68.57143 Vertical Percentage 73.91304 Unweighted Figure 23 Unweighted Figure 11 Unweighted Figure 5 Unweighted Figure 6 Unweighted Figure 1 Unweighted Figure 4 Unweighted Figure 9 Unweighted Figure 10 Unweighted Figure 12 Unweighted Figure 11 Unweighted Figure 11 Unweighted Figure 6 Vertical Percentage 29.87013 Vertical Percentage 47.82609 Vertical Percentage 35.71429 Vertical Percentage 27.27273 Vertical Percentage 5.55556 Vertical Percentage 25 Vertical Percentage 27.27273 Vertical Percentage 38.46154 Vertical Percentage 40 Vertical Percentage 23.91304 Vertical Percentage 31.42857 Vertical Percentage 26.08696 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 3 20010627230108 MERLIN v7.8a Header Page 1 Page Number Page 3 Header Page 2 Job Header Jump Magazine Usage/Awareness Study -- June, 2001 Header Page 3 Job Header Header Page 4 Job Header Header Page 5 Table ID Header Page 6 Table ID Header Page 7 Table ID Table 3 Header Page 8 Vertical Title Q3. Do you recall the cover? Header Page 9 Horizontal Title Header Page 10 Base Title Respondents who received the June 2001 issue of Jump Magazine and had a chance to look at it Footer Page 1 Job Footer TabsML tables exported from MERLIN 132 28 7 7 7 7 8 7 7 7 7 7 7 7 4 4 1 Total 2 Yes 3 No 4 Not reported 12 11Total4REGION2West Coast3South4Mid West5Mid Atlantic3AGE6-35736-55856+2EDUCATION9-Coll. Grad.10Coll. Grad.+2INCOME11-$45K12$45K+ Weighted Total 54 Weighted Total 12 Weighted Total 9 Weighted Total 16 Weighted Total 17 Weighted Total 12 Weighted Total 24 Weighted Total 16 Weighted Total 18 Weighted Total 35 Weighted Total 24 Weighted Total 17 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Unweighted Figure 27 Unweighted Figure 8 Unweighted Figure 6 Unweighted Figure 9 Unweighted Figure 4 Unweighted Figure 4 Unweighted Figure 13 Unweighted Figure 9 Unweighted Figure 13 Unweighted Figure 13 Unweighted Figure 10 Unweighted Figure 7 Vertical Percentage 50 Vertical Percentage 66.66667 Vertical Percentage 66.66667 Vertical Percentage 56.25 Vertical Percentage 23.52941 Vertical Percentage 33.33333 Vertical Percentage 54.16667 Vertical Percentage 56.25 Vertical Percentage 72.22222 Vertical Percentage 37.14286 Vertical Percentage 41.66667 Vertical Percentage 41.17647 Unweighted Figure 27 Unweighted Figure 4 Unweighted Figure 3 Unweighted Figure 7 Unweighted Figure 13 Unweighted Figure 8 Unweighted Figure 11 Unweighted Figure 7 Unweighted Figure 5 Unweighted Figure 22 Unweighted Figure 14 Unweighted Figure 10 Vertical Percentage 50 Vertical Percentage 33.33333 Vertical Percentage 33.33333 Vertical Percentage 43.75 Vertical Percentage 76.47059 Vertical Percentage 66.66667 Vertical Percentage 45.83333 Vertical Percentage 43.75 Vertical Percentage 27.77778 Vertical Percentage 62.85714 Vertical Percentage 58.33333 Vertical Percentage 58.82353 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 4 20010627230108 MERLIN v7.8a Header Page 1 Page Number Page 4 Header Page 2 Job Header Jump Magazine Usage/Awareness Study -- June, 2001 Header Page 3 Job Header Header Page 4 Job Header Header Page 5 Table ID Header Page 6 Table ID Header Page 7 Table ID Table 4 Header Page 8 Vertical Title Q4. What is your opinion of the cover? Header Page 9 Horizontal Title Header Page 10 Base Title Respondents who received the June 2001 issue of Jump Magazine and had a chance to look at it and who recall the cover Footer Page 1 Job Footer TabsML tables exported from MERLIN 132 28 7 7 7 7 8 7 7 7 7 7 7 7 104 24 1 Total 2 Very attractive. Nice and bright. 3 The woman on the cover looks very fashionable. She looks like a jumper. 4 Not reported. 5 Okay. Wasn't repugnant. 6 Too generic. I would like to see something authentic. 7 Unfavorable. I would prefer a scenic cover vs just a person on the cover. 8 Favorable. The woman had a big smile and was happy looking. 9 Pretty good. The woman on the cover was healthy and natural looking. 10 Unfavorable. The woman looked like a model. Not very realistic. 11 Nice. Woman looked happy. It's not something that screams at you. 12 Nice lady with bright clothing. Very colorful. I like cheerful colors. 13 Favorable. Nothing unusual. 14 Nice looking cover with a nice looking lady. 15 Nice colors. 16 Favorable. I like the way the woman presents herself. 17 Likes it. Feels real comfortable with a woman on cover. 18 Very colorful. 19 Like it. The woman made me feel jumping isn't so scaring. 20 Favorable. I liked the fluorescent green colors of her outfit. 21 Favorable. I liked the bright yellow scarf the woman was wearing. 22 Favorable. The lady had a very healthy look about her. 23 Favorable. Because the woman looked very healthy. 24 Favorable. The lady looks healthy and she is good looking. 12 11Total4REGION2West Coast3South4Mid West5Mid Atlantic3AGE6-35736-55856+2EDUCATION9-Coll. Grad.10Coll. Grad.+2INCOME11-$45K12$45K+ Weighted Total 27 Weighted Total 8 Weighted Total 6 Weighted Total 9 Weighted Total 4 Weighted Total 4 Weighted Total 13 Weighted Total 9 Weighted Total 13 Weighted Total 13 Weighted Total 10 Weighted Total 7 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Vertical Percentage 3.7037 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 11.11111 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 10 Vertical Percentage 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Vertical Percentage 3.7037 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 11.11111 Vertical Percentage 0 Vertical Percentage 25 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 14.28571 Unweighted Figure 5 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 5 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 2 Unweighted Figure 3 Unweighted Figure 2 Unweighted Figure 2 Unweighted Figure 3 Vertical Percentage 18.51852 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 55.55556 Vertical Percentage 0 Vertical Percentage 25 Vertical Percentage 15.38462 Vertical Percentage 22.22222 Vertical Percentage 23.07692 Vertical Percentage 15.38462 Vertical Percentage 20 Vertical Percentage 42.85714 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Vertical Percentage 3.7037 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 11.11111 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Vertical Percentage 3.7037 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 11.11111 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Vertical Percentage 3.7037 Vertical Percentage 0 Vertical Percentage 16.66667 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 14.28571 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Vertical Percentage 3.7037 Vertical Percentage 0 Vertical Percentage 16.66667 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 11.11111 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 10 Vertical Percentage 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Vertical Percentage 3.7037 Vertical Percentage 0 Vertical Percentage 16.66667 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 25 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Vertical Percentage 3.7037 Vertical Percentage 0 Vertical Percentage 16.66667 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 10 Vertical Percentage 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Vertical Percentage 3.7037 Vertical Percentage 0 Vertical Percentage 16.66667 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Vertical Percentage 3.7037 Vertical Percentage 0 Vertical Percentage 16.66667 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 14.28571 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Vertical Percentage 3.7037 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 25 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 11.11111 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 10 Vertical Percentage 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Vertical Percentage 3.7037 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 25 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 11.11111 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Vertical Percentage 3.7037 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 25 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 14.28571 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Vertical Percentage 3.7037 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 25 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 0 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Vertical Percentage 3.7037 Vertical Percentage 12.5 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 0 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Vertical Percentage 3.7037 Vertical Percentage 12.5 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 10 Vertical Percentage 0 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Vertical Percentage 3.7037 Vertical Percentage 12.5 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 11.11111 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 0 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Vertical Percentage 3.7037 Vertical Percentage 12.5 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 11.11111 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 10 Vertical Percentage 0 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Vertical Percentage 3.7037 Vertical Percentage 12.5 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 11.11111 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 10 Vertical Percentage 0 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Vertical Percentage 3.7037 Vertical Percentage 12.5 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 25 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 0 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Vertical Percentage 3.7037 Vertical Percentage 12.5 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 0 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Vertical Percentage 3.7037 Vertical Percentage 12.5 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 11.11111 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 10 Vertical Percentage 0 5 20010627230108 MERLIN v7.8a Header Page 1 Page Number Page 7 Header Page 2 Job Header Jump Magazine Usage/Awareness Study -- June, 2001 Header Page 3 Job Header Header Page 4 Job Header Header Page 5 Table ID Header Page 6 Table ID Header Page 7 Table ID Table 5 Header Page 8 Vertical Title Q5. Which story line on the cover of the June 2001 issue comes to mind first? Header Page 9 Horizontal Title Header Page 10 Base Title Respondents who received the June 2001 issue of Jump Magazine and had a chance to look at it and who recall the cover Footer Page 1 Job Footer TabsML tables exported from MERLIN 132 28 7 7 7 7 8 7 7 7 7 7 7 7 8 8 1 Total 2 "Hanging By Threads" 3 "10 Ways to Overcome Acrophobia" 4 "A Tour Down the Niagara River" 5 "Indepth Interview with Evel Knievel" 6 "Two Inches from the Jaws of Death" 7 "How Much is Just Enough?" 8 Not reported 12 11Total4REGION2West Coast3South4Mid West5Mid Atlantic3AGE6-35736-55856+2EDUCATION9-Coll. Grad.10Coll. Grad.+2INCOME11-$45K12$45K+ Weighted Total 27 Weighted Total 8 Weighted Total 6 Weighted Total 9 Weighted Total 4 Weighted Total 4 Weighted Total 13 Weighted Total 9 Weighted Total 13 Weighted Total 13 Weighted Total 10 Weighted Total 7 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Unweighted Figure 7 Unweighted Figure 3 Unweighted Figure 3 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 6 Unweighted Figure 1 Unweighted Figure 3 Unweighted Figure 4 Unweighted Figure 2 Unweighted Figure 1 Vertical Percentage 25.92593 Vertical Percentage 37.5 Vertical Percentage 50 Vertical Percentage 11.11111 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 46.15385 Vertical Percentage 11.11111 Vertical Percentage 23.07692 Vertical Percentage 30.76923 Vertical Percentage 20 Vertical Percentage 14.28571 Unweighted Figure 3 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 2 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 3 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Vertical Percentage 11.11111 Vertical Percentage 12.5 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 50 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 33.33333 Vertical Percentage 15.38462 Vertical Percentage 7.69231 Vertical Percentage 10 Vertical Percentage 0 Unweighted Figure 4 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 3 Unweighted Figure 1 Unweighted Figure 1 Vertical Percentage 14.81481 Vertical Percentage 12.5 Vertical Percentage 16.66667 Vertical Percentage 11.11111 Vertical Percentage 25 Vertical Percentage 50 Vertical Percentage 7.69231 Vertical Percentage 11.11111 Vertical Percentage 7.69231 Vertical Percentage 23.07692 Vertical Percentage 10 Vertical Percentage 14.28571 Unweighted Figure 5 Unweighted Figure 2 Unweighted Figure 0 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 2 Unweighted Figure 2 Unweighted Figure 1 Vertical Percentage 18.51852 Vertical Percentage 25 Vertical Percentage 0 Vertical Percentage 22.22222 Vertical Percentage 25 Vertical Percentage 25 Vertical Percentage 15.38462 Vertical Percentage 11.11111 Vertical Percentage 15.38462 Vertical Percentage 15.38462 Vertical Percentage 20 Vertical Percentage 14.28571 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Vertical Percentage 3.7037 Vertical Percentage 0 Vertical Percentage 16.66667 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 7.69231 Vertical Percentage 0 Vertical Percentage 14.28571 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Unweighted Figure 7 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 5 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 3 Unweighted Figure 3 Unweighted Figure 5 Unweighted Figure 2 Unweighted Figure 4 Unweighted Figure 3 Vertical Percentage 25.92593 Vertical Percentage 12.5 Vertical Percentage 16.66667 Vertical Percentage 55.55556 Vertical Percentage 0 Vertical Percentage 25 Vertical Percentage 23.07692 Vertical Percentage 33.33333 Vertical Percentage 38.46154 Vertical Percentage 15.38462 Vertical Percentage 40 Vertical Percentage 42.85714 6 20010627230108 MERLIN v7.8a Header Page 1 Page Number Page 8 Header Page 2 Job Header Jump Magazine Usage/Awareness Study -- June, 2001 Header Page 3 Job Header Header Page 4 Job Header Header Page 5 Table ID Header Page 6 Table ID Header Page 7 Table ID Table 6 Header Page 8 Vertical Title Q6. Which article was most interesting? Header Page 9 Horizontal Title Header Page 10 Base Title Respondents who received the June 2001 issue of Jump Magazine and had a chance to look at it Footer Page 1 Job Footer TabsML tables exported from MERLIN 132 28 7 7 7 7 8 7 7 7 7 7 7 7 8 8 1 Total 2 "Saying Hello to Halo Jumping" 3 "48 Broken Bones and Still Loving It" 4 "My Rigger, My Life" 5 "Hang Gliding: Soar Like an Eagle" 6 "Boulder Dam Bungee Bouncers" 7 "Out of the Clear Blue Sky" 8 Not reported 12 11Total4REGION2West Coast3South4Mid West5Mid Atlantic3AGE6-35736-55856+2EDUCATION9-Coll. Grad.10Coll. Grad.+2INCOME11-$45K12$45K+ Weighted Total 54 Weighted Total 12 Weighted Total 9 Weighted Total 16 Weighted Total 17 Weighted Total 12 Weighted Total 24 Weighted Total 16 Weighted Total 18 Weighted Total 35 Weighted Total 24 Weighted Total 17 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Vertical Percentage 1.85185 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 6.25 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 4.16667 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 2.85714 Vertical Percentage 4.16667 Vertical Percentage 0 Unweighted Figure 3 Unweighted Figure 2 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 3 Unweighted Figure 0 Vertical Percentage 5.55556 Vertical Percentage 16.66667 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 5.88235 Vertical Percentage 8.33333 Vertical Percentage 0 Vertical Percentage 12.5 Vertical Percentage 5.55556 Vertical Percentage 5.71429 Vertical Percentage 12.5 Vertical Percentage 0 Unweighted Figure 9 Unweighted Figure 2 Unweighted Figure 0 Unweighted Figure 3 Unweighted Figure 4 Unweighted Figure 3 Unweighted Figure 4 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 8 Unweighted Figure 4 Unweighted Figure 3 Vertical Percentage 16.66667 Vertical Percentage 16.66667 Vertical Percentage 0 Vertical Percentage 18.75 Vertical Percentage 23.52941 Vertical Percentage 25 Vertical Percentage 16.66667 Vertical Percentage 12.5 Vertical Percentage 5.55556 Vertical Percentage 22.85714 Vertical Percentage 16.66667 Vertical Percentage 17.64706 Unweighted Figure 9 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 4 Unweighted Figure 2 Unweighted Figure 2 Unweighted Figure 5 Unweighted Figure 1 Unweighted Figure 3 Unweighted Figure 5 Unweighted Figure 1 Unweighted Figure 5 Vertical Percentage 16.66667 Vertical Percentage 16.66667 Vertical Percentage 11.11111 Vertical Percentage 25 Vertical Percentage 11.76471 Vertical Percentage 16.66667 Vertical Percentage 20.83333 Vertical Percentage 6.25 Vertical Percentage 16.66667 Vertical Percentage 14.28571 Vertical Percentage 4.16667 Vertical Percentage 29.41176 Unweighted Figure 16 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 6 Unweighted Figure 7 Unweighted Figure 6 Unweighted Figure 6 Unweighted Figure 4 Unweighted Figure 6 Unweighted Figure 10 Unweighted Figure 9 Unweighted Figure 4 Vertical Percentage 29.62963 Vertical Percentage 8.33333 Vertical Percentage 22.22222 Vertical Percentage 37.5 Vertical Percentage 41.17647 Vertical Percentage 50 Vertical Percentage 25 Vertical Percentage 25 Vertical Percentage 33.33333 Vertical Percentage 28.57143 Vertical Percentage 37.5 Vertical Percentage 23.52941 Unweighted Figure 16 Unweighted Figure 5 Unweighted Figure 6 Unweighted Figure 2 Unweighted Figure 3 Unweighted Figure 0 Unweighted Figure 8 Unweighted Figure 7 Unweighted Figure 7 Unweighted Figure 9 Unweighted Figure 6 Unweighted Figure 5 Vertical Percentage 29.62963 Vertical Percentage 41.66667 Vertical Percentage 66.66667 Vertical Percentage 12.5 Vertical Percentage 17.64706 Vertical Percentage 0 Vertical Percentage 33.33333 Vertical Percentage 43.75 Vertical Percentage 38.88889 Vertical Percentage 25.71429 Vertical Percentage 25 Vertical Percentage 29.41176 7 20010627230108 MERLIN v7.8a Header Page 1 Page Number Page 9 Header Page 2 Job Header Jump Magazine Usage/Awareness Study -- June, 2001 Header Page 3 Job Header Header Page 4 Job Header Header Page 5 Table ID Header Page 6 Table ID Header Page 7 Table ID Table 7 Header Page 8 Vertical Title Q7. Which article was least interesting? Header Page 9 Horizontal Title Header Page 10 Base Title Respondents who received the June 2001 issue of Jump Magazine and had a chance to look at it Footer Page 1 Job Footer TabsML tables exported from MERLIN 132 28 7 7 7 7 8 7 7 7 7 7 7 7 8 8 1 Total 2 "Saying Hello to Halo Jumping" 3 "48 Broken Bones and Still Loving It" 4 "My Rigger, My Life" 5 "Hang Gliding: Soar Like an Eagle" 6 "Boulder Dam Bungee Bouncers" 7 "Out of the Clear Blue Sky" 8 Not reported 12 11Total4REGION2West Coast3South4Mid West5Mid Atlantic3AGE6-35736-55856+2EDUCATION9-Coll. Grad.10Coll. Grad.+2INCOME11-$45K12$45K+ Weighted Total 54 Weighted Total 12 Weighted Total 9 Weighted Total 16 Weighted Total 17 Weighted Total 12 Weighted Total 24 Weighted Total 16 Weighted Total 18 Weighted Total 35 Weighted Total 24 Weighted Total 17 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Unweighted Figure 6 Unweighted Figure 2 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 3 Unweighted Figure 1 Unweighted Figure 3 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 5 Unweighted Figure 4 Unweighted Figure 1 Vertical Percentage 11.11111 Vertical Percentage 16.66667 Vertical Percentage 0 Vertical Percentage 6.25 Vertical Percentage 17.64706 Vertical Percentage 8.33333 Vertical Percentage 12.5 Vertical Percentage 12.5 Vertical Percentage 5.55556 Vertical Percentage 14.28571 Vertical Percentage 16.66667 Vertical Percentage 5.88235 Unweighted Figure 5 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 3 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 5 Unweighted Figure 1 Unweighted Figure 3 Vertical Percentage 9.25926 Vertical Percentage 0 Vertical Percentage 11.11111 Vertical Percentage 18.75 Vertical Percentage 5.88235 Vertical Percentage 16.66667 Vertical Percentage 8.33333 Vertical Percentage 6.25 Vertical Percentage 0 Vertical Percentage 14.28571 Vertical Percentage 4.16667 Vertical Percentage 17.64706 Unweighted Figure 6 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 3 Unweighted Figure 2 Unweighted Figure 2 Unweighted Figure 3 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 4 Unweighted Figure 4 Unweighted Figure 1 Vertical Percentage 11.11111 Vertical Percentage 8.33333 Vertical Percentage 0 Vertical Percentage 18.75 Vertical Percentage 11.76471 Vertical Percentage 16.66667 Vertical Percentage 12.5 Vertical Percentage 6.25 Vertical Percentage 11.11111 Vertical Percentage 11.42857 Vertical Percentage 16.66667 Vertical Percentage 5.88235 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 0 Vertical Percentage 3.7037 Vertical Percentage 8.33333 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 5.88235 Vertical Percentage 8.33333 Vertical Percentage 0 Vertical Percentage 6.25 Vertical Percentage 5.55556 Vertical Percentage 2.85714 Vertical Percentage 8.33333 Vertical Percentage 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 0 Unweighted Figure 3 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 3 Unweighted Figure 1 Unweighted Figure 1 Vertical Percentage 5.55556 Vertical Percentage 16.66667 Vertical Percentage 11.11111 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 16.66667 Vertical Percentage 4.16667 Vertical Percentage 0 Vertical Percentage 0 Vertical Percentage 8.57143 Vertical Percentage 4.16667 Vertical Percentage 5.88235 Unweighted Figure 32 Unweighted Figure 6 Unweighted Figure 7 Unweighted Figure 9 Unweighted Figure 10 Unweighted Figure 4 Unweighted Figure 15 Unweighted Figure 11 Unweighted Figure 14 Unweighted Figure 17 Unweighted Figure 12 Unweighted Figure 11 Vertical Percentage 59.25926 Vertical Percentage 50 Vertical Percentage 77.77778 Vertical Percentage 56.25 Vertical Percentage 58.82353 Vertical Percentage 33.33333 Vertical Percentage 62.5 Vertical Percentage 68.75 Vertical Percentage 77.77778 Vertical Percentage 48.57143 Vertical Percentage 50 Vertical Percentage 64.70588 8 20010627230108 MERLIN v7.8a Header Page 1 Page Number Page 10 Header Page 2 Job Header Jump Magazine Usage/Awareness Study -- June, 2001 Header Page 3 Job Header Header Page 4 Job Header Header Page 5 Table ID Header Page 6 Table ID Header Page 7 Table ID Table 8 Header Page 8 Vertical Title Q8. Table of Top-Box Ratings for Selected Articles Header Page 9 Horizontal Title Header Page 10 Base Title Respondents who received the June 2001 issue of Jump Magazine Footer Page 1 Job Footer TabsML tables exported from MERLIN 132 28 7 7 7 7 8 7 7 7 7 7 7 7 8 8 1 Total 2 Total 3 Saying Hello to Halo Jumping 4 48 Broken Bones and Still Loving It 5 My Rigger, My Life 6 Hang Gliding: Soar Like an Eagle 7 Boulder Dam Bungee Bouncers 8 Out of the Clear Blue Sky 12 11Total4REGION2West Coast3South4Mid West5Mid Atlantic3AGE6-35736-55856+2EDUCATION9-Coll. Grad.10Coll. Grad.+2INCOME11-$45K12$45K+ Weighted Total 54 Weighted Total 12 Weighted Total 9 Weighted Total 16 Weighted Total 17 Weighted Total 12 Weighted Total 24 Weighted Total 16 Weighted Total 18 Weighted Total 35 Weighted Total 24 Weighted Total 17 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Unweighted Figure 54 Unweighted Figure 12 Unweighted Figure 9 Unweighted Figure 16 Unweighted Figure 17 Unweighted Figure 12 Unweighted Figure 24 Unweighted Figure 16 Unweighted Figure 18 Unweighted Figure 35 Unweighted Figure 24 Unweighted Figure 17 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Vertical Percentage 100 Unweighted Figure 8 Unweighted Figure 4 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 3 Unweighted Figure 4 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 8 Unweighted Figure 2 Unweighted Figure 4 Vertical Percentage 14.81481 Vertical Percentage 33.33333 Vertical Percentage 11.11111 Vertical Percentage 12.5 Vertical Percentage 5.88235 Vertical Percentage 25 Vertical Percentage 16.66667 Vertical Percentage 6.25 Vertical Percentage 0 Vertical Percentage 22.85714 Vertical Percentage 8.33333 Vertical Percentage 23.52941 Unweighted Figure 12 Unweighted Figure 4 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 5 Unweighted Figure 6 Unweighted Figure 4 Unweighted Figure 2 Unweighted Figure 3 Unweighted Figure 9 Unweighted Figure 7 Unweighted Figure 3 Vertical Percentage 22.22222 Vertical Percentage 33.33333 Vertical Percentage 11.11111 Vertical Percentage 12.5 Vertical Percentage 29.41176 Vertical Percentage 50 Vertical Percentage 16.66667 Vertical Percentage 12.5 Vertical Percentage 16.66667 Vertical Percentage 25.71429 Vertical Percentage 29.16667 Vertical Percentage 17.64706 Unweighted Figure 10 Unweighted Figure 6 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 3 Unweighted Figure 4 Unweighted Figure 3 Unweighted Figure 2 Unweighted Figure 8 Unweighted Figure 5 Unweighted Figure 2 Vertical Percentage 18.51852 Vertical Percentage 50 Vertical Percentage 11.11111 Vertical Percentage 12.5 Vertical Percentage 5.88235 Vertical Percentage 25 Vertical Percentage 16.66667 Vertical Percentage 18.75 Vertical Percentage 11.11111 Vertical Percentage 22.85714 Vertical Percentage 20.83333 Vertical Percentage 11.76471 Unweighted Figure 22 Unweighted Figure 5 Unweighted Figure 2 Unweighted Figure 10 Unweighted Figure 5 Unweighted Figure 5 Unweighted Figure 13 Unweighted Figure 3 Unweighted Figure 4 Unweighted Figure 18 Unweighted Figure 9 Unweighted Figure 9 Vertical Percentage 40.74074 Vertical Percentage 41.66667 Vertical Percentage 22.22222 Vertical Percentage 62.5 Vertical Percentage 29.41176 Vertical Percentage 41.66667 Vertical Percentage 54.16667 Vertical Percentage 18.75 Vertical Percentage 22.22222 Vertical Percentage 51.42857 Vertical Percentage 37.5 Vertical Percentage 52.94118 Unweighted Figure 28 Unweighted Figure 6 Unweighted Figure 4 Unweighted Figure 11 Unweighted Figure 7 Unweighted Figure 10 Unweighted Figure 12 Unweighted Figure 4 Unweighted Figure 8 Unweighted Figure 19 Unweighted Figure 11 Unweighted Figure 11 Vertical Percentage 51.85185 Vertical Percentage 50 Vertical Percentage 44.44444 Vertical Percentage 68.75 Vertical Percentage 41.17647 Vertical Percentage 83.33333 Vertical Percentage 50 Vertical Percentage 25 Vertical Percentage 44.44444 Vertical Percentage 54.28571 Vertical Percentage 45.83333 Vertical Percentage 64.70588 Unweighted Figure 30 Unweighted Figure 6 Unweighted Figure 4 Unweighted Figure 11 Unweighted Figure 9 Unweighted Figure 8 Unweighted Figure 13 Unweighted Figure 8 Unweighted Figure 9 Unweighted Figure 20 Unweighted Figure 11 Unweighted Figure 11 Vertical Percentage 55.55556 Vertical Percentage 50 Vertical Percentage 44.44444 Vertical Percentage 68.75 Vertical Percentage 52.94118 Vertical Percentage 66.66667 Vertical Percentage 54.16667 Vertical Percentage 50 Vertical Percentage 50 Vertical Percentage 57.14286 Vertical Percentage 45.83333 Vertical Percentage 64.70588 8M 20010627230108 MERLIN v7.8a Header Page 1 Page Number Page 11 Header Page 2 Job Header Jump Magazine Usage/Awareness Study -- June, 2001 Header Page 3 Job Header Header Page 4 Job Header Header Page 5 Table ID Header Page 6 Table ID Header Page 7 Table ID Table 8M Header Page 8 Vertical Title Q8. Table of Mean Ratings for Various Feature Articles in the June Issue Header Page 9 Horizontal Title Header Page 10 Base Title Respondents who received the June 2001 issue of Jump Magazine and had a chance to look at it Footer Table 1 Foot Title Footer Table 2 Foot Title Footer Table 3 Foot Title Statistics based on the following: Footer Table 4 Foot Title Footer Table 5 Foot Title Read all=4, Read most=3, Read some=2, Read none=1 Footer Page 1 Job Footer TabsML tables exported from MERLIN 132 28 7 7 7 7 8 7 7 7 7 7 7 7 7 7 1 Total 3 Read all 4 Read most 5 Read some 6 Read none 7 Don't remember 1 8 Mean score 12 11Total4REGION2West Coast3South4Mid West5Mid Atlantic3AGE6-35736-55856+2EDUCATION9-Coll. Grad.10Coll. Grad.+2INCOME11-$45K12$45K+ Weighted Total 54 Weighted Total 12 Weighted Total 9 Weighted Total 16 Weighted Total 17 Weighted Total 12 Weighted Total 24 Weighted Total 16 Weighted Total 18 Weighted Total 35 Weighted Total 24 Weighted Total 17 Unweighted Figure 8 Unweighted Figure 4 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 3 Unweighted Figure 4 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 8 Unweighted Figure 2 Unweighted Figure 4 Unweighted Figure 5 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 4 Unweighted Figure 0 Unweighted Figure 2 Unweighted Figure 3 Unweighted Figure 2 Unweighted Figure 2 Unweighted Figure 17 Unweighted Figure 2 Unweighted Figure 0 Unweighted Figure 9 Unweighted Figure 6 Unweighted Figure 5 Unweighted Figure 8 Unweighted Figure 4 Unweighted Figure 6 Unweighted Figure 11 Unweighted Figure 9 Unweighted Figure 5 Unweighted Figure 13 Unweighted Figure 4 Unweighted Figure 4 Unweighted Figure 0 Unweighted Figure 5 Unweighted Figure 2 Unweighted Figure 5 Unweighted Figure 6 Unweighted Figure 4 Unweighted Figure 9 Unweighted Figure 6 Unweighted Figure 3 Unweighted Figure 11 Unweighted Figure 2 Unweighted Figure 3 Unweighted Figure 3 Unweighted Figure 3 Unweighted Figure 1 Unweighted Figure 3 Unweighted Figure 5 Unweighted Figure 6 Unweighted Figure 4 Unweighted Figure 5 Unweighted Figure 3 Average 2.18605 Average 2.4 Average 1.83333 Average 2.46154 Average 1.92857 Average 2.45455 Average 2.33333 Average 1.63636 Average 1.83333 Average 2.32258 Average 2 Average 2.5 8B 20010627230108 MERLIN v7.8a Header Page 1 Page Number Page 11 Header Page 2 Job Header Jump Magazine Usage/Awareness Study -- June, 2001 Header Page 3 Job Header Header Page 4 Job Header Header Page 5 Table ID Header Page 6 Table ID Header Page 7 Table ID Table 8M Header Page 8 Vertical Title Q8. Table of Mean Ratings for Various Feature Articles in the June Issue Header Page 9 Horizontal Title Header Page 10 Base Title Respondents who received the June 2001 issue of Jump Magazine and had a chance to look at it Footer Table 1 Foot Title Footer Table 2 Foot Title Footer Table 3 Foot Title Statistics based on the following: Footer Table 4 Foot Title Footer Table 5 Foot Title Read all=4, Read most=3, Read some=2, Read none=1 Footer Page 1 Job Footer TabsML tables exported from MERLIN 132 33 7 7 7 7 8 7 7 7 7 7 7 7 7 7 1 Total 3 Read all 4 Read most 5 Read some 6 Read none 7 Don't remember 1 8 Mean score 12 11Total4REGION2West Coast3South4Mid West5Mid Atlantic3AGE6-35736-55856+2EDUCATION9-Coll. Grad.10Coll. Grad.+2INCOME11-$45K12$45K+ Weighted Total 54 Weighted Total 12 Weighted Total 9 Weighted Total 16 Weighted Total 17 Weighted Total 12 Weighted Total 24 Weighted Total 16 Weighted Total 18 Weighted Total 35 Weighted Total 24 Weighted Total 17 Unweighted Figure 12 Unweighted Figure 4 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 5 Unweighted Figure 6 Unweighted Figure 4 Unweighted Figure 2 Unweighted Figure 3 Unweighted Figure 9 Unweighted Figure 7 Unweighted Figure 3 Unweighted Figure 6 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 3 Unweighted Figure 1 Unweighted Figure 4 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 5 Unweighted Figure 3 Unweighted Figure 2 Unweighted Figure 16 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 8 Unweighted Figure 5 Unweighted Figure 5 Unweighted Figure 7 Unweighted Figure 3 Unweighted Figure 6 Unweighted Figure 9 Unweighted Figure 6 Unweighted Figure 6 Unweighted Figure 14 Unweighted Figure 4 Unweighted Figure 3 Unweighted Figure 4 Unweighted Figure 3 Unweighted Figure 0 Unweighted Figure 6 Unweighted Figure 7 Unweighted Figure 3 Unweighted Figure 11 Unweighted Figure 5 Unweighted Figure 5 Unweighted Figure 6 Unweighted Figure 2 Unweighted Figure 3 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 3 Unweighted Figure 3 Unweighted Figure 5 Unweighted Figure 1 Unweighted Figure 3 Unweighted Figure 1 Average 2.33333 Average 2.4 Average 2 Average 2.125 Average 2.625 Average 3.08333 Average 2.28571 Average 1.84615 Average 2.30769 Average 2.35294 Average 2.57143 Average 2.1875 8C 20010627230108 MERLIN v7.8a Header Page 1 Page Number Page 11 Header Page 2 Job Header Jump Magazine Usage/Awareness Study -- June, 2001 Header Page 3 Job Header Header Page 4 Job Header Header Page 5 Table ID Header Page 6 Table ID Header Page 7 Table ID Table 8M Header Page 8 Vertical Title Q8. Table of Mean Ratings for Various Feature Articles in the June Issue Header Page 9 Horizontal Title Header Page 10 Base Title Respondents who received the June 2001 issue of Jump Magazine and had a chance to look at it Footer Table 1 Foot Title Footer Table 2 Foot Title Footer Table 3 Foot Title Statistics based on the following: Footer Table 4 Foot Title Footer Table 5 Foot Title Read all=4, Read most=3, Read some=2, Read none=1 Footer Page 1 Job Footer TabsML tables exported from MERLIN 132 33 7 7 7 7 8 7 7 7 7 7 7 7 7 7 1 Total 3 Read all 4 Read most 5 Read some 6 Read none 7 Don't remember 1 8 Mean score 12 11Total4REGION2West Coast3South4Mid West5Mid Atlantic3AGE6-35736-55856+2EDUCATION9-Coll. Grad.10Coll. Grad.+2INCOME11-$45K12$45K+ Weighted Total 54 Weighted Total 12 Weighted Total 9 Weighted Total 16 Weighted Total 17 Weighted Total 12 Weighted Total 24 Weighted Total 16 Weighted Total 18 Weighted Total 35 Weighted Total 24 Weighted Total 17 Unweighted Figure 10 Unweighted Figure 6 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 3 Unweighted Figure 4 Unweighted Figure 3 Unweighted Figure 2 Unweighted Figure 8 Unweighted Figure 5 Unweighted Figure 2 Unweighted Figure 6 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 4 Unweighted Figure 2 Unweighted Figure 2 Unweighted Figure 3 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 4 Unweighted Figure 2 Unweighted Figure 4 Unweighted Figure 12 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 5 Unweighted Figure 5 Unweighted Figure 2 Unweighted Figure 5 Unweighted Figure 4 Unweighted Figure 4 Unweighted Figure 8 Unweighted Figure 6 Unweighted Figure 4 Unweighted Figure 21 Unweighted Figure 5 Unweighted Figure 4 Unweighted Figure 4 Unweighted Figure 8 Unweighted Figure 5 Unweighted Figure 9 Unweighted Figure 6 Unweighted Figure 6 Unweighted Figure 14 Unweighted Figure 9 Unweighted Figure 6 Unweighted Figure 5 Unweighted Figure 0 Unweighted Figure 3 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 3 Unweighted Figure 2 Unweighted Figure 4 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 1 Average 2.10204 Average 2.58333 Average 1.66667 Average 2.26667 Average 1.75 Average 2.25 Average 2.09524 Average 2.07143 Average 2 Average 2.17647 Average 2.13636 Average 2.125 8D 20010627230108 MERLIN v7.8a Header Page 1 Page Number Page 11 Header Page 2 Job Header Jump Magazine Usage/Awareness Study -- June, 2001 Header Page 3 Job Header Header Page 4 Job Header Header Page 5 Table ID Header Page 6 Table ID Header Page 7 Table ID Table 8M Header Page 8 Vertical Title Q8. Table of Mean Ratings for Various Feature Articles in the June Issue Header Page 9 Horizontal Title Header Page 10 Base Title Respondents who received the June 2001 issue of Jump Magazine and had a chance to look at it Footer Table 1 Foot Title Footer Table 2 Foot Title Footer Table 3 Foot Title Statistics based on the following: Footer Table 4 Foot Title Footer Table 5 Foot Title Read all=4, Read most=3, Read some=2, Read none=1 Footer Page 1 Job Footer TabsML tables exported from MERLIN 132 33 7 7 7 7 8 7 7 7 7 7 7 7 7 7 1 Total 3 Read all 4 Read most 5 Read some 6 Read none 7 Don't remember 1 8 Mean score 12 11Total4REGION2West Coast3South4Mid West5Mid Atlantic3AGE6-35736-55856+2EDUCATION9-Coll. Grad.10Coll. Grad.+2INCOME11-$45K12$45K+ Weighted Total 54 Weighted Total 12 Weighted Total 9 Weighted Total 16 Weighted Total 17 Weighted Total 12 Weighted Total 24 Weighted Total 16 Weighted Total 18 Weighted Total 35 Weighted Total 24 Weighted Total 17 Unweighted Figure 22 Unweighted Figure 5 Unweighted Figure 2 Unweighted Figure 10 Unweighted Figure 5 Unweighted Figure 5 Unweighted Figure 13 Unweighted Figure 3 Unweighted Figure 4 Unweighted Figure 18 Unweighted Figure 9 Unweighted Figure 9 Unweighted Figure 9 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 2 Unweighted Figure 6 Unweighted Figure 3 Unweighted Figure 2 Unweighted Figure 4 Unweighted Figure 5 Unweighted Figure 4 Unweighted Figure 7 Unweighted Figure 2 Unweighted Figure 13 Unweighted Figure 2 Unweighted Figure 4 Unweighted Figure 3 Unweighted Figure 4 Unweighted Figure 3 Unweighted Figure 7 Unweighted Figure 2 Unweighted Figure 2 Unweighted Figure 10 Unweighted Figure 2 Unweighted Figure 4 Unweighted Figure 6 Unweighted Figure 4 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 5 Unweighted Figure 3 Unweighted Figure 3 Unweighted Figure 4 Unweighted Figure 1 Unweighted Figure 4 Unweighted Figure 0 Unweighted Figure 3 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 2 Unweighted Figure 2 Unweighted Figure 4 Unweighted Figure 0 Unweighted Figure 2 Unweighted Figure 1 Average 2.94 Average 2.58333 Average 2.66667 Average 3.3125 Average 2.9375 Average 3 Average 3.27273 Average 2.35714 Average 2.71429 Average 3.05714 Average 2.95455 Average 3.1875 8E 20010627230108 MERLIN v7.8a Header Page 1 Page Number Page 11 Header Page 2 Job Header Jump Magazine Usage/Awareness Study -- June, 2001 Header Page 3 Job Header Header Page 4 Job Header Header Page 5 Table ID Header Page 6 Table ID Header Page 7 Table ID Table 8M Header Page 8 Vertical Title Q8. Table of Mean Ratings for Various Feature Articles in the June Issue Header Page 9 Horizontal Title Header Page 10 Base Title Respondents who received the June 2001 issue of Jump Magazine and had a chance to look at it Footer Table 1 Foot Title Footer Table 2 Foot Title Footer Table 3 Foot Title Statistics based on the following: Footer Table 4 Foot Title Footer Table 5 Foot Title Read all=4, Read most=3, Read some=2, Read none=1 Footer Page 1 Job Footer TabsML tables exported from MERLIN 132 33 7 7 7 7 8 7 7 7 7 7 7 7 7 7 1 Total 3 Read all 4 Read most 5 Read some 6 Read none 7 Don't remember 1 8 Mean score 12 11Total4REGION2West Coast3South4Mid West5Mid Atlantic3AGE6-35736-55856+2EDUCATION9-Coll. Grad.10Coll. Grad.+2INCOME11-$45K12$45K+ Weighted Total 54 Weighted Total 12 Weighted Total 9 Weighted Total 16 Weighted Total 17 Weighted Total 12 Weighted Total 24 Weighted Total 16 Weighted Total 18 Weighted Total 35 Weighted Total 24 Weighted Total 17 Unweighted Figure 28 Unweighted Figure 6 Unweighted Figure 4 Unweighted Figure 11 Unweighted Figure 7 Unweighted Figure 10 Unweighted Figure 12 Unweighted Figure 4 Unweighted Figure 8 Unweighted Figure 19 Unweighted Figure 11 Unweighted Figure 11 Unweighted Figure 5 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 4 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 4 Unweighted Figure 2 Unweighted Figure 2 Unweighted Figure 8 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 3 Unweighted Figure 4 Unweighted Figure 1 Unweighted Figure 6 Unweighted Figure 1 Unweighted Figure 3 Unweighted Figure 5 Unweighted Figure 4 Unweighted Figure 1 Unweighted Figure 11 Unweighted Figure 5 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 4 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 8 Unweighted Figure 4 Unweighted Figure 7 Unweighted Figure 6 Unweighted Figure 3 Unweighted Figure 2 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 2 Unweighted Figure 2 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Average 2.96154 Average 2.66667 Average 3.125 Average 3.375 Average 2.6875 Average 3.58333 Average 3.08333 Average 2.07143 Average 2.8125 Average 3 Average 2.78261 Average 3.23529 8F 20010627230108 MERLIN v7.8a Header Page 1 Page Number Page 11 Header Page 2 Job Header Jump Magazine Usage/Awareness Study -- June, 2001 Header Page 3 Job Header Header Page 4 Job Header Header Page 5 Table ID Header Page 6 Table ID Header Page 7 Table ID Table 8M Header Page 8 Vertical Title Q8. Table of Mean Ratings for Various Feature Articles in the June Issue Header Page 9 Horizontal Title Header Page 10 Base Title Respondents who received the June 2001 issue of Jump Magazine and had a chance to look at it Footer Table 1 Foot Title Footer Table 2 Foot Title Footer Table 3 Foot Title Statistics based on the following: Footer Table 4 Foot Title Footer Table 5 Foot Title Read all=4, Read most=3, Read some=2, Read none=1 Footer Page 1 Job Footer TabsML tables exported from MERLIN 132 33 7 7 7 7 8 7 7 7 7 7 7 7 7 7 1 Total 3 Read all 4 Read most 5 Read some 6 Read none 7 Don't remember 1 8 Mean score 12 11Total4REGION2West Coast3South4Mid West5Mid Atlantic3AGE6-35736-55856+2EDUCATION9-Coll. Grad.10Coll. Grad.+2INCOME11-$45K12$45K+ Weighted Total 54 Weighted Total 12 Weighted Total 9 Weighted Total 16 Weighted Total 17 Weighted Total 12 Weighted Total 24 Weighted Total 16 Weighted Total 18 Weighted Total 35 Weighted Total 24 Weighted Total 17 Unweighted Figure 30 Unweighted Figure 6 Unweighted Figure 4 Unweighted Figure 11 Unweighted Figure 9 Unweighted Figure 8 Unweighted Figure 13 Unweighted Figure 8 Unweighted Figure 9 Unweighted Figure 20 Unweighted Figure 11 Unweighted Figure 11 Unweighted Figure 6 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 3 Unweighted Figure 2 Unweighted Figure 3 Unweighted Figure 1 Unweighted Figure 3 Unweighted Figure 3 Unweighted Figure 4 Unweighted Figure 2 Unweighted Figure 9 Unweighted Figure 2 Unweighted Figure 2 Unweighted Figure 3 Unweighted Figure 2 Unweighted Figure 0 Unweighted Figure 6 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 8 Unweighted Figure 3 Unweighted Figure 3 Unweighted Figure 6 Unweighted Figure 3 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 2 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 3 Unweighted Figure 2 Unweighted Figure 4 Unweighted Figure 4 Unweighted Figure 1 Unweighted Figure 3 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 3 Unweighted Figure 0 Unweighted Figure 2 Unweighted Figure 0 Average 3.17647 Average 2.81818 Average 3 Average 3.5 Average 3.1875 Average 3.33333 Average 3.21739 Average 3 Average 3.26667 Average 3.11429 Average 3 Average 3.35294 9M 20010627230108 MERLIN v7.8a Header Page 1 Page Number Page 12 Header Page 2 Job Header Jump Magazine Usage/Awareness Study -- June, 2001 Header Page 3 Job Header Header Page 4 Job Header Header Page 5 Table ID Header Page 6 Table ID Header Page 7 Table ID Table 9M Header Page 8 Vertical Title Q9. Table of Mean Ratings for Various Departments Header Page 9 Horizontal Title Footer Table 1 Foot Title Footer Table 2 Foot Title Footer Table 3 Foot Title Statistics based on the following: Footer Table 4 Foot Title Footer Table 5 Foot Title Read all=4, Read most=3, Read some=2, Read none=1 Footer Page 1 Job Footer TabsML tables exported from MERLIN 132 28 7 7 7 7 8 7 7 7 7 7 7 7 7 7 1 Total 3 Read all 4 Read most 5 Read some 6 Read none 7 Don't remember 1 8 Mean score 12 11Total4REGION2West Coast3South4Mid West5Mid Atlantic3AGE6-35736-55856+2EDUCATION9-Coll. Grad.10Coll. Grad.+2INCOME11-$45K12$45K+ Weighted Total 100 Weighted Total 30 Weighted Total 20 Weighted Total 30 Weighted Total 20 Weighted Total 19 Weighted Total 45 Weighted Total 33 Weighted Total 43 Weighted Total 55 Weighted Total 43 Weighted Total 29 Unweighted Figure 15 Unweighted Figure 9 Unweighted Figure 3 Unweighted Figure 3 Unweighted Figure 0 Unweighted Figure 3 Unweighted Figure 6 Unweighted Figure 5 Unweighted Figure 7 Unweighted Figure 8 Unweighted Figure 2 Unweighted Figure 6 Unweighted Figure 14 Unweighted Figure 4 Unweighted Figure 3 Unweighted Figure 3 Unweighted Figure 4 Unweighted Figure 2 Unweighted Figure 5 Unweighted Figure 7 Unweighted Figure 5 Unweighted Figure 9 Unweighted Figure 10 Unweighted Figure 2 Unweighted Figure 28 Unweighted Figure 5 Unweighted Figure 6 Unweighted Figure 11 Unweighted Figure 6 Unweighted Figure 11 Unweighted Figure 9 Unweighted Figure 8 Unweighted Figure 11 Unweighted Figure 17 Unweighted Figure 12 Unweighted Figure 9 Unweighted Figure 21 Unweighted Figure 5 Unweighted Figure 4 Unweighted Figure 7 Unweighted Figure 5 Unweighted Figure 1 Unweighted Figure 12 Unweighted Figure 7 Unweighted Figure 13 Unweighted Figure 7 Unweighted Figure 13 Unweighted Figure 5 Unweighted Figure 22 Unweighted Figure 7 Unweighted Figure 4 Unweighted Figure 6 Unweighted Figure 5 Unweighted Figure 2 Unweighted Figure 13 Unweighted Figure 6 Unweighted Figure 7 Unweighted Figure 14 Unweighted Figure 6 Unweighted Figure 7 Average 2.29487 Average 2.73913 Average 2.3125 Average 2.08333 Average 1.93333 Average 2.41176 Average 2.15625 Average 2.37037 Average 2.16667 Average 2.43902 Average 2.02703 Average 2.40909 9B 20010627230108 MERLIN v7.8a Header Page 1 Page Number Page 12 Header Page 2 Job Header Jump Magazine Usage/Awareness Study -- June, 2001 Header Page 3 Job Header Header Page 4 Job Header Header Page 5 Table ID Header Page 6 Table ID Header Page 7 Table ID Table 9M Header Page 8 Vertical Title Q9. Table of Mean Ratings for Various Departments Header Page 9 Horizontal Title Footer Table 1 Foot Title Footer Table 2 Foot Title Footer Table 3 Foot Title Statistics based on the following: Footer Table 4 Foot Title Footer Table 5 Foot Title Read all=4, Read most=3, Read some=2, Read none=1 Footer Page 1 Job Footer TabsML tables exported from MERLIN 132 33 7 7 7 7 8 7 7 7 7 7 7 7 7 7 1 Total 3 Read all 4 Read most 5 Read some 6 Read none 7 Don't remember 1 8 Mean score 12 11Total4REGION2West Coast3South4Mid West5Mid Atlantic3AGE6-35736-55856+2EDUCATION9-Coll. Grad.10Coll. Grad.+2INCOME11-$45K12$45K+ Weighted Total 100 Weighted Total 30 Weighted Total 20 Weighted Total 30 Weighted Total 20 Weighted Total 19 Weighted Total 45 Weighted Total 33 Weighted Total 43 Weighted Total 55 Weighted Total 43 Weighted Total 29 Unweighted Figure 41 Unweighted Figure 15 Unweighted Figure 5 Unweighted Figure 16 Unweighted Figure 5 Unweighted Figure 6 Unweighted Figure 22 Unweighted Figure 13 Unweighted Figure 21 Unweighted Figure 20 Unweighted Figure 17 Unweighted Figure 14 Unweighted Figure 17 Unweighted Figure 5 Unweighted Figure 4 Unweighted Figure 6 Unweighted Figure 2 Unweighted Figure 6 Unweighted Figure 5 Unweighted Figure 6 Unweighted Figure 7 Unweighted Figure 10 Unweighted Figure 10 Unweighted Figure 2 Unweighted Figure 30 Unweighted Figure 8 Unweighted Figure 8 Unweighted Figure 5 Unweighted Figure 9 Unweighted Figure 7 Unweighted Figure 10 Unweighted Figure 11 Unweighted Figure 10 Unweighted Figure 19 Unweighted Figure 12 Unweighted Figure 11 Unweighted Figure 8 Unweighted Figure 2 Unweighted Figure 3 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 6 Unweighted Figure 2 Unweighted Figure 3 Unweighted Figure 5 Unweighted Figure 4 Unweighted Figure 2 Unweighted Figure 4 Unweighted Figure 0 Unweighted Figure 0 Unweighted Figure 1 Unweighted Figure 3 Unweighted Figure 0 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 0 Average 2.94792 Average 3.1 Average 2.55 Average 3.24138 Average 2.64706 Average 2.94737 Average 3 Average 2.9375 Average 3.12195 Average 2.83333 Average 2.93023 Average 2.96552 9C 20010627230108 MERLIN v7.8a Header Page 1 Page Number Page 12 Header Page 2 Job Header Jump Magazine Usage/Awareness Study -- June, 2001 Header Page 3 Job Header Header Page 4 Job Header Header Page 5 Table ID Header Page 6 Table ID Header Page 7 Table ID Table 9M Header Page 8 Vertical Title Q9. Table of Mean Ratings for Various Departments Header Page 9 Horizontal Title Footer Table 1 Foot Title Footer Table 2 Foot Title Footer Table 3 Foot Title Statistics based on the following: Footer Table 4 Foot Title Footer Table 5 Foot Title Read all=4, Read most=3, Read some=2, Read none=1 Footer Page 1 Job Footer TabsML tables exported from MERLIN 132 33 7 7 7 7 8 7 7 7 7 7 7 7 7 7 1 Total 3 Read all 4 Read most 5 Read some 6 Read none 7 Don't remember 1 8 Mean score 12 11Total4REGION2West Coast3South4Mid West5Mid Atlantic3AGE6-35736-55856+2EDUCATION9-Coll. Grad.10Coll. Grad.+2INCOME11-$45K12$45K+ Weighted Total 100 Weighted Total 30 Weighted Total 20 Weighted Total 30 Weighted Total 20 Weighted Total 19 Weighted Total 45 Weighted Total 33 Weighted Total 43 Weighted Total 55 Weighted Total 43 Weighted Total 29 Unweighted Figure 34 Unweighted Figure 12 Unweighted Figure 7 Unweighted Figure 10 Unweighted Figure 5 Unweighted Figure 10 Unweighted Figure 16 Unweighted Figure 7 Unweighted Figure 16 Unweighted Figure 18 Unweighted Figure 17 Unweighted Figure 9 Unweighted Figure 16 Unweighted Figure 4 Unweighted Figure 2 Unweighted Figure 7 Unweighted Figure 3 Unweighted Figure 1 Unweighted Figure 9 Unweighted Figure 6 Unweighted Figure 6 Unweighted Figure 10 Unweighted Figure 7 Unweighted Figure 5 Unweighted Figure 23 Unweighted Figure 4 Unweighted Figure 5 Unweighted Figure 8 Unweighted Figure 6 Unweighted Figure 5 Unweighted Figure 12 Unweighted Figure 5 Unweighted Figure 9 Unweighted Figure 13 Unweighted Figure 7 Unweighted Figure 10 Unweighted Figure 20 Unweighted Figure 8 Unweighted Figure 5 Unweighted Figure 4 Unweighted Figure 3 Unweighted Figure 3 Unweighted Figure 5 Unweighted Figure 11 Unweighted Figure 8 Unweighted Figure 11 Unweighted Figure 10 Unweighted Figure 5 Unweighted Figure 7 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 3 Unweighted Figure 0 Unweighted Figure 3 Unweighted Figure 4 Unweighted Figure 4 Unweighted Figure 3 Unweighted Figure 2 Unweighted Figure 0 Average 2.68817 Average 2.71429 Average 2.57895 Average 2.7931 Average 2.58824 Average 2.94737 Average 2.85714 Average 2.31034 Average 2.76923 Average 2.67308 Average 2.7561 Average 2.62069 9D 20010627230108 MERLIN v7.8a Header Page 1 Page Number Page 12 Header Page 2 Job Header Jump Magazine Usage/Awareness Study -- June, 2001 Header Page 3 Job Header Header Page 4 Job Header Header Page 5 Table ID Header Page 6 Table ID Header Page 7 Table ID Table 9M Header Page 8 Vertical Title Q9. Table of Mean Ratings for Various Departments Header Page 9 Horizontal Title Footer Table 1 Foot Title Footer Table 2 Foot Title Footer Table 3 Foot Title Statistics based on the following: Footer Table 4 Foot Title Footer Table 5 Foot Title Read all=4, Read most=3, Read some=2, Read none=1 Footer Page 1 Job Footer TabsML tables exported from MERLIN 132 33 7 7 7 7 8 7 7 7 7 7 7 7 7 7 1 Total 3 Read all 4 Read most 5 Read some 6 Read none 7 Don't remember 1 8 Mean score 12 11Total4REGION2West Coast3South4Mid West5Mid Atlantic3AGE6-35736-55856+2EDUCATION9-Coll. Grad.10Coll. Grad.+2INCOME11-$45K12$45K+ Weighted Total 100 Weighted Total 30 Weighted Total 20 Weighted Total 30 Weighted Total 20 Weighted Total 19 Weighted Total 45 Weighted Total 33 Weighted Total 43 Weighted Total 55 Weighted Total 43 Weighted Total 29 Unweighted Figure 55 Unweighted Figure 19 Unweighted Figure 9 Unweighted Figure 19 Unweighted Figure 8 Unweighted Figure 13 Unweighted Figure 25 Unweighted Figure 16 Unweighted Figure 25 Unweighted Figure 30 Unweighted Figure 25 Unweighted Figure 17 Unweighted Figure 15 Unweighted Figure 3 Unweighted Figure 2 Unweighted Figure 6 Unweighted Figure 4 Unweighted Figure 3 Unweighted Figure 5 Unweighted Figure 7 Unweighted Figure 8 Unweighted Figure 7 Unweighted Figure 7 Unweighted Figure 5 Unweighted Figure 16 Unweighted Figure 3 Unweighted Figure 5 Unweighted Figure 4 Unweighted Figure 4 Unweighted Figure 3 Unweighted Figure 9 Unweighted Figure 3 Unweighted Figure 3 Unweighted Figure 12 Unweighted Figure 5 Unweighted Figure 5 Unweighted Figure 9 Unweighted Figure 5 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 1 Unweighted Figure 0 Unweighted Figure 3 Unweighted Figure 5 Unweighted Figure 4 Unweighted Figure 4 Unweighted Figure 5 Unweighted Figure 1 Unweighted Figure 5 Unweighted Figure 0 Unweighted Figure 2 Unweighted Figure 0 Unweighted Figure 3 Unweighted Figure 0 Unweighted Figure 3 Unweighted Figure 2 Unweighted Figure 3 Unweighted Figure 2 Unweighted Figure 1 Unweighted Figure 1 Average 3.22105 Average 3.2 Average 3 Average 3.43333 Average 3.11765 Average 3.52632 Average 3.2381 Average 3.09677 Average 3.35 Average 3.18868 Average 3.2381 Average 3.35714 9E 20010627230108 MERLIN v7.8a Header Page 1 Page Number Page 12 Header Page 2 Job Header Jump Magazine Usage/Awareness Study -- June, 2001 Header Page 3 Job Header Header Page 4 Job Header Header Page 5 Table ID